Terms of Service

Last updated: February 26, 2026

By accessing or using LeadPurity ("the Service"), you agree to be bound by the following Terms of Service ("Terms"). Please read them carefully before using the platform. If you do not agree with any part of these Terms, you must not use the Service.

1. Service Description

LeadPurity is a lead capture and verification platform that provides form building, SMS OTP phone verification, email verification, lead management, and analytics tools to businesses and individuals ("Form Owners" or "Customers"). The Service is provided on a subscription basis, with various plan tiers offering different levels of features and verified lead allowances as described on our pricing page.

2. Account Registration and Responsibilities

To use the Service, you must create an account and agree to these Terms. By creating an account, you represent and warrant that:

• You must provide accurate, current, and complete account information during the registration process and keep your account information up to date at all times
• You are solely responsible for all activity that occurs under your account, including any actions taken by persons to whom you have granted access to your account
• You must not share your account credentials with third parties or allow others to access your account
• You must be at least 18 years of age to create an account and use the Service
• You must promptly notify us of any unauthorised access to or use of your account

3. Acceptable Use Policy

You agree not to use LeadPurity to:

• Collect personal data without an appropriate legal basis, proper consent mechanisms, or in violation of any applicable privacy laws or regulations
• Send unsolicited communications, spam, or bulk messages using lead data collected through the Service
• Violate any applicable local, state, national, or international laws or regulations, including but not limited to GDPR, CAN-SPAM, TCPA, CASL, or similar data protection and electronic communications regulations
• Attempt to circumvent, disable, or interfere with phone verification, email verification, rate limits, plan restrictions, or any other security or access control features of the Service
• Use the Service for any unlawful, fraudulent, deceptive, or harmful purpose
• Use the Service to collect data from minors under the age of 18
• Reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying algorithms of the Service
• Interfere with or disrupt the integrity or performance of the Service or the data contained therein
• Attempt to gain unauthorised access to the Service, other user accounts, or any related systems or networks

We reserve the right to investigate and take appropriate action against anyone who, in our sole discretion, violates this Acceptable Use Policy, including without limitation, suspending or terminating access to the Service, reporting such conduct to law enforcement authorities, and pursuing any available legal remedies.

4. Subscriptions, Billing, and Payments

• Subscription plans are billed on a monthly recurring basis. Current pricing and plan details are listed on our pricing page and may be updated from time to time
• Each subscription plan includes a specific number of verified leads per billing cycle. Unused verified leads do not roll over to subsequent billing periods
• You may upgrade, downgrade, or cancel your subscription plan at any time through the billing section of your account dashboard
• Cancellations take effect at the end of the current billing period. You will retain access to the Service and your current plan features until the end of the period you have already paid for
• Free trials may be offered from time to time with limited leads and features. The specific terms and limitations of any free trial will be disclosed at the time of sign-up
• We reserve the right to modify our pricing at any time. Existing subscribers will receive at least 30 days' advance notice of any price changes via email. Your continued use of the Service after a price change takes effect constitutes your agreement to the new pricing
• All fees are non-refundable except as expressly set forth in these Terms or as required by applicable law

5. Data Ownership and Intellectual Property

• Your data: You retain full ownership of all form configurations, form designs, and lead data collected through your forms. LeadPurity does not claim any ownership rights over your content or data
• Data export: You may export your lead data in CSV format at any time through the platform dashboard for your own records and use
• Data deletion: Upon account deletion, all associated data — including forms, leads, sessions, and analytics — is permanently removed from our systems within 14 days. Please refer to our Privacy Policy for the complete data retention schedule
• Our intellectual property: The Service, including its original content, features, functionality, design, trademarks, and underlying technology, is and remains the exclusive property of LeadPurity and its licensors. These Terms do not grant you any right, title, or interest in the Service beyond the limited right to use it in accordance with these Terms

6. Service Availability and Uptime

We strive to maintain high availability of the Service and will make commercially reasonable efforts to ensure continuous and reliable access. However, we do not guarantee uninterrupted, error-free, or secure access to the Service at all times. The Service may be temporarily unavailable due to scheduled maintenance, software updates, or circumstances beyond our reasonable control (including but not limited to internet outages, third-party service disruptions, natural disasters, or government actions). Where possible, we will communicate scheduled maintenance windows in advance. We are not liable for any loss or damage arising from downtime or service interruptions caused by factors outside our direct control.

7. Limitation of Liability

To the maximum extent permitted by applicable law, LeadPurity and its directors, officers, employees, agents, affiliates, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of data, loss of business opportunities, loss of goodwill, or any other intangible losses, arising out of or in connection with your use of or inability to use the Service, regardless of the theory of liability (whether in contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages. Our total aggregate liability to you for all claims arising out of or relating to these Terms or your use of the Service shall not exceed the total amount you have paid to LeadPurity in the twelve (12) months immediately preceding the event giving rise to the claim.

8. Indemnification

You agree to indemnify, defend, and hold harmless LeadPurity and its directors, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your access to or use of the Service; (b) your violation of these Terms; (c) your violation of any applicable laws or regulations; (d) your violation of any third-party rights, including intellectual property or privacy rights; or (e) any data collected through forms you create using the Service.

9. Termination

We reserve the right to suspend or terminate your account and access to the Service, with or without notice, if we reasonably believe that you have violated these Terms, engaged in abusive or fraudulent behaviour, failed to pay for your subscription, or for any other reason at our sole discretion. You may terminate your account at any time through the settings section of your dashboard or by contacting our support team. Upon termination, your right to use the Service will immediately cease, and we may delete your account data in accordance with our data retention policy as described in our Privacy Policy.

10. Disclaimer of Warranties

The Service is provided on an "as is" and "as available" basis, without warranties of any kind, either express or implied. To the fullest extent permitted by applicable law, LeadPurity disclaims all warranties, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising out of course of dealing or usage of trade. We do not warrant that the Service will be uninterrupted, timely, secure, or error-free, or that any defects will be corrected.

11. Changes to Terms

We reserve the right to update, modify, or replace these Terms at any time at our sole discretion. Material changes will be communicated to registered users via email at least 30 days before they take effect. We will also update the "last updated" date at the top of these Terms. Your continued use of the Service after any changes to these Terms constitutes your binding acceptance of the revised Terms. If you do not agree with the revised Terms, you must stop using the Service and may cancel your account.

12. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of South Australia, Australia, without regard to its conflict of law provisions. Any disputes arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of South Australia, Australia. You irrevocably consent to the personal jurisdiction and venue of such courts and waive any objections thereto.

13. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable, or if such modification is not possible, the offending provision shall be severed from these Terms. The invalidity, illegality, or unenforceability of any provision shall not affect the validity, legality, or enforceability of the remaining provisions, which shall continue in full force and effect.

14. Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices or agreements published by LeadPurity on the Service, constitute the entire agreement between you and LeadPurity regarding your use of the Service. These Terms supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Service.

15. Contact

If you have any questions or concerns about these Terms of Service, please contact us:

• Email: hello@leadpurity.com
• Company: LeadPurity
• Location: Adelaide, South Australia, Australia